About Us

Za Consulting and Advisory is a boutique firm founded by Elizabeth Tucker, built on values of courage, collaboration, and clarity.

We partner with founders and growing businesses to navigate the challenges of scaling. Starting a company is a bold undertaking, and we bring the expertise and perspective to ensure your vision is supported by strong financial, operational, and commercial foundations.

What We Do
We provide end-to-end support for new and scaling businesses. Our services include Fractional CFO leadership, finance function development, payroll and HR support, sales and marketing strategy, and operations setup. We step in to design the structures, systems, and strategies that give businesses the confidence to grow.

Why Us
With over 20 years of senior finance and operations experience, we deliver the expertise businesses need to move forward. But what sets us apart is how we work. We care deeply about the people and passions behind every business, taking the time to understand what matters most. This is not about profit for us, it is about purpose. We are driven to help founders achieve their ambitions with clarity and confidence.

Our Mission
To help ambitious businesses thrive with clarity and control while creating opportunities for women to lead and be seen in every boardroom.